The Sugar Hunt
Task
To build an innovative digital experience to capture Healthcare Professionals attention on an exhibition booth while conveying the message of the new Cerelac recipe: less added sugars, more grains, more goodness.
An augmented reality game using the Hololens headset.
Players need to find hidden virtual sugar cubes around the booth and transform them into wheat. At the end of the game, the booth is covered with wheat.
Visitors can see the experience on a TV screen and a player ranking display builds excitement. The project has been shown in 6 countries, increasing the booth frequentation by 3.
