The Hanoi Club
A hotel and club identity
Task
The Hanoi Club is a high class family club delivering various services and facilities for its member. Its expansion into a hotel and a residence apartment provider required to develop a new brand image that would reflect both familial and luxury aspects of the club. The club is situated on the shore of Hanoi’s biggest lake.
The main tower of the club is depicted as a lighthouse to insist on the constant presence of water, symbolizing both holiday spirit and premium location. A bold and clean aspect shows the luxury of the place while remaining pleasant.
Colorful and playful graphics state the diversity of activities and the familial features of the club.
