Les Rives
Task
Saigon River Express, a high quality boat tour operator, needed a rebranding to express the feeling of a one day luxury adventure. The identity has to be understood throughout the whole South-East Asia region while focusing essentially on foreigner visitors.
The focus was put on a modernized art deco luxury identity through the typeface and the ironwork style symbol. The water environment is represented through the main color while brushed pictures express the comfortable adventure feeling.
The name, a French translation of «the shores», suggests classy exotic explorations.
