HI anticoagulant campaign
A mnemonic system to change the mindset of HCPs
We needed to change the perception of healthcare professionals regarding strokes, making sure they perceive ischemic and hemorrhagic strokes as equally important.
The HI message has been created to ensure H(emorrhagic) and I(schemic) are remembered together every day. Now saying “Hi” has a new meaning!
This project started as a simple label design to start a conversation and became a full-year multi-channel campaign that won an internal award. This campaign included an internal launch onboarding all stakeholders with workshops and special activities.
