Hormonal e‑learning
Task
To build an e-learning platform for all women to learn about their hormonal system and how it affects their mind and body. The platform is for all ages, inclusive and friendly. The objective of the experience is to empower all women in their everyday life.
We proposed an innovative conversational e-learning system built as a friendly messaging discussion. The user choices and personal experience would affect the level of information provided. Depending on the situation, advices and alerts could be pushed to the user.
The design of the experience was crafted to be joyful and positive. The clarity of the information was a key aspect of the art direction but we also used humour to make it acceptable for a wide range of audience around the world.
