Mission Microbiome
Task
To build an interactive game that would attract people on the booth while educating about Microbiome labs products.
At the Annual A4M World Congress Las Vegas 2025, the Microbiome Labs Game turned foot traffic into repeat engagement, with 200+ plays, prizes, and an immersive setup that pulled the crowd in.
Players were tasked with entering the gut tunnel to solve problems such as dysbiosis and leaky gut. They had to track the issues on three different screens and run from one screen to another to apply the proper solution.
The game is set to return to even more events in 2026, bringing bigger energy and an unforgettable gamified experience.
